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The World Wide Web is a marvelous thing. Because it exists, more people have direct access to more knowledge than at any time in history. But, by linking people everywhere, the Web has also spawned a new international criminal class, and a related class of sleazy businesses.




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Security software can help block this wave of woe. But it would be better to know in advance if a Web site that comes up in a search result, or one you arrived at through other means, is harboring malicious software, or perpetrating scams, or generating spam and unwanted pop-ups. It might also be nice to know if a site with an innocuous name contains pornography, hate speech or other content that might be offensive to you.


SiteAdvisor works via a software plug-in that you download and install. The plug-in, available at www.siteadvisor.com, modifies either the Internet Explorer browser for Windows, or the Firefox browser for Windows, Macintosh and Linux, so the browser can identify bad Web sites. SiteAdvisor works with the Google, Yahoo and MSN search engines.


Scandoo requires no software downloads and works with more browsers than SiteAdvisor does. But it requires you to enter a search term at its Web page, www.scandoo.com, rather than at the home page or search box of your favorite search engine. It then transfers to the search engine you choose and modifies the results page to identify sites that may be troublesome. It now works only with Google or MSN.


There are some other major differences between the two. Scandoo scans Web pages on the fly to look for bad stuff. SiteAdvisor matches Web sites against a database it has compiled about content. Scandoo works only on pure search results, not the ads alongside the results. SiteAdvisor rates the results and the ads, which often are more dangerous.


In addition, because it is built into the browser, SiteAdvisor can rate any site you are visiting, not just sites listed in search results. SiteAdvisor places a small, unobtrusive icon in your browser. The icon is green if you are on a Web page it considers safe and honest. It turns red if it regards the site as dangerous.


Scandoo works only on search results pages. But it has a function SiteAdvisor lacks. It can rate pages for offensive content, while SiteAdvisor focuses just on the presence of malicious software, or invasive advertising techniques. Scandoo allows you to specify which kinds of content you want flagged, including pornography, hate speech and gambling.


The biggest spenders are actors, lawyers, doctors, and politicians. They'll hire reputation management experts when top search results uncover things like lawsuits or jail time, or other embarrassing items.


Counterintuitively, Google unintentionally helps the reputation management industry. Google keeps tweaking its search algorithm so that it always delivers the best results. Just when a reputation management company successfully buries a negative story under a bunch of spin, it often reappears again in the top search results. And the person must open the checkbook again.


"I like the challenge of moving the search results," one former rep management worker told us. "When you're finally successful and you move that bad article onto the second page, it's a sense of accomplishment."


When it comes to reputation management, there are many legitimate services, known as "white hats." These are people who work hard to improve a company's or person's search engine standing through tried-and-true marketing techniques that don't violate any rules.


Another thing that black hats do is write articles for Wikipedia. Wikipedia articles often rank high in Google search results, and that can help bump a bad-news article from the top of a search result.


Wiki-PR CEO Jordan French disputes the characterization that his company does paid, biased editing for Wikipedia using sock puppets. He says that not all paid editing is a violation of Wikipedia's policies and that his company is a research and writing firm, not a PR firm. It offers a service to people who want to contribute to Wikipedia but don't have the time or expertise to navigate Wikipedia's complex editing structure.


With reputationguard.co, we offer the only effective solution to fight MyEx.com website. Our service is a long term solution that minimizes the visibility of the MyEx Report and builds in protections from future threats. Our service is designed to work quickly and efficiently, pushing your MyEx Report past the 1st page of your Google results. ... Our Service Consists of an Annual Fee.


That's a technique called "link farms" used to "inflate the link count," Beal says. The idea is that the more websites that link to a story, the more authenticity and authority that story has in the eyes of the search engines.


Sites that charge, for instance, a one-time fee of $500 are a red flag that the organization is a black hat taking shortcuts. If the techniques work at all to bump the negative article from the top search results, they won't work for long, experts say.


"If this is an isolated incident from a long time ago, chances are after two to three months of work that can be removed enough from the search engines. If you are a complete jerk or your company continues to put lead traces in food, then it's like whack-a-mole. You get rid of one reputation problem but create another one," Beal says.


Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.


Good Egg Greetings, LLC is also committed to protecting the online privacy rights of minors under the age of 18. If you are a Pennsylvanian resident under the age of 18, you may request the removal of any user content or information posted by you on our Site by contacting us at nate@sleazygreetings.com. In your request, please specify clearly what information you have posted that you would like us to remove. We will comply with your request as soon as practicable. Please note, however, that our removal of any content or information posted by you from our Site does not ensure the complete or comprehensive removal of the content or information from the internet, and in certain situations we may not be able to remove the content, such as when we are required by law to maintain the content.


For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at nate@sleazygreetings.com or by mail using the details provided below:


We keep hoping these lies will go away, but here we are again, talking about outrageous range claims antenna companies are making online! Antennas Direct president, Richard Schneider, sat down with Jared Newman at TechHive to discuss these outlandish claims and how to tell the truth from the sleazy marketing.


John Considine (1863-1943) led a remarkable life. In less than 10 years, he went from being an owner of sleazy theaters and gambling halls to a defendant in one of Seattle's most sensational murder tr...


y, how lucky can you get! If only to defend themselves against the sleazy details that make unauthorized biographies the nacho cheese-flavored Doritos of nonfiction, most celebrities sooner or later go to the trouble of writing an autobiography. But not Barbra Streisand. Perhaps because her work has been so relentlessly autobiographical, the Brooklyn-born entertainment legend, assiduous Friend-of-Bill and soi-disant mensch has never had to give a written account of herself. With the publication of Anne Edwards's star-struck new book, she never will. As deeply admiring of its subject as Ms. Streisand herself tends to be, ''Streisand: A Biography'' raises only one really difficult question: Why didn't she authorize it?


THIS column is being written before the Tuesday night election results are known, but the results will not affect the mood of unease that has overtaken the American public. The latest national polls show that there is gloom abroad. The grass-roots pollster listening to breakfast-counter talk in the little towns of America already knew that.


Who can blame the voters for their disillusionment? We have had the scandalous performance of Congress in its bid to approve a budget. We have the greed of the Keating Five. We have politicians found guilty of sleazy sexual affairs. We have had an election campaign with political television advertising of a most unedifying character.


Mr. Seely does a great job highlighting this issue, and glad to see it featured here. This is abused all the time, and I wish google would crack down on it. In our little town there are multiple businesses (shame on you Binswanger Glass) that show up in a local search, but if you actually go looking for the store you find it is a national company spamming the results.


Searching for an extended care facility aka nursing home also results in websites with multiple places listed but the toll free numbers connect to a call center often out of state. As another commenter noted, ask friends or family or visit in person. 041b061a72


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